You can start fundraising and promotional campaigns for your groups directly from the Director Overview page. Fundraising raises money for your group, while Promotion gives influence.
On the Director Overview page you will see a drop down box with options ranging from 15 to 60. This number denotes the amount of energy per hour you will spend on this campaign. The more energy you spend, the more money or influence you will gain. However, you should be careful with how much energy you spend on campaigns because this lowers the amount of energy available for rehearsal. The energy to money/influence conversion rates are as follows: