4. Organize Testimonials into a Centralized Library
Create a Digital Library: Use cloud storage platforms like Google Drive, Dropbox, or a dedicated section on your recruitment website to house the testimonials. Organize the library by categories such as Position Played, Post-College Career, Achievements, or Personal Growth.
Easy Access for Team Members: Ensure that the library is easily accessible for coaches, recruiters, and marketing staff. This way, whenever a recruit is being considered, they can quickly find testimonials that align with that recruit’s interests or aspirations.
Regular Updates: Keep the library fresh by adding new testimonials regularly. Highlight success stories from recent alumni, especially those who have achieved notable success in their professional careers or sports.
5. Use Testimonials Strategically Across Multiple Channels
In Recruitment Brochures and Digital Materials: Integrate written testimonials into printed brochures or digital PDFs that are sent to recruits. Each piece of material should feature an alumni story that resonates with the recruit’s aspirations.
On Social Media: Regularly share alumni testimonials on your program's social media accounts. Create engaging posts where alumni share short quotes, or feature video clips that highlight their achievements. Use hashtags like #AlumniSuccess to build a social media campaign.
In Emails to Recruits: Include alumni testimonials in your email campaigns. Tailor these emails based on the recruit’s position or interests. If they’re a wide receiver, feature an alumnus who had a standout career in that position. If they’re focused on academic success, feature an alumnus who balanced academics and athletics.
During Recruiting Visits and Presentations: Incorporate video or written testimonials into your in-person recruiting visits. Showcase these during presentations to make the program’s impact feel real and relatable. Video testimonials from alumni can be played during the visit, offering an engaging and emotional connection.

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