Does anyone use the store for extra stuff? I've thought about it but it feels like cheating to me...

It is there for our use and it supports Alex's development of the game. IMO if you want to drop $20 to Alex you should have the ability to boost your game play a bit.

I agree. If I had money to drop on this I would, but as it is I have to use it all on food and rent.

With everyone's contributions, the servers have been 100% paid for the last 3 seasons!

I guess the store really is useful!